
DITCH THE WIN-WIN ATTITUDE AND NEGOTIATE LIKE A MIND READER
Gain the Confidence to Say What You Never Thought You CouldÂ
Influence Others' Behaviors by Mastering Your Own Emotions
Stop Short-Changing Yourself and Get More Of What You Want
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AS FEATURED IN:






When has the meet-in-the-middle strategy ever been fair to your side?
No matter how much you prepare... your best plans go downhill and you find yourself compromising to get what you want. You don't want to fall back into giving too much away (again). And you don't want to come off as a bully who uses aggressive tactics. But the pressure is on you to:
- grow your revenue
- land more clients
- purchase effectively
- exceed your sales goals
- without resenting yourself or your colleaguesÂ
How can you achieve your goals when you've been misled on mastering the art negotiation?Â
Reject The Myths That You've
Been Brainwashed With Â
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Negotiation requires compromise.
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How often do you give up something to get the handshake, but later you have big regrets?Â
Truth: Win-win is an emotional game that takes advantage of you and your desire to make a deal.
While compromise is sometimes the outcome, you shouldnât compromise too fast because you or your opponent expect it.
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So what does the CAMP System recommend you do before a compromise is even on the table?
Have the other side accept or reject. Don't compromise until someone says No.


âNoâ is a bad outcome.
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The last time someone told you NO, did you feel rejected or like you missed the mark?
Truth: NO is a perfectly acceptable outcome, and often itâs a favorable one. Itâs that simple.Â
It helps you find where you start the negotiation.
As our founder, Jim Camp said, "When they donât respect or exercise the right to say âno,â they are not negotiating. They are engaging in manipulation, bullying, deception, or begging for a favor.â
Negotiation is all about using power and leverage to get what you want.
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If you don't like feeling squashed or cornered, why would anyone else?Â
Truth: Negotiation should never be unethical or manipulative. The CAMP System does not use power and leverage to trick or bully.
Effective negotiation challenges your mindset and habits. You do have to be comfortable stepping out of your comfort zone.Â

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So if you don't rely on compromise,
expect to hear the word NO,
and avoid power and leverage,
how do you negotiate?
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Hundreds of organizations and thousands of key players,
 including Fortune 500s,  keep coming back to the
CAMP System: Founded by the late Jim Camp. Â

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Today, Jim's sons Todd and Jim Jr., Dave DeSantis, and their team train and coach thousands to
negotiate better, more profitable agreements worth billions of dollars.
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CAMP Systems has helped CEOs, business owners, executives, entrepreneurs, and sales professionals
 identify opportunities they would have missed and build the ability to think and respond in the moment
to give them a competitive edge.


 The Ultimate âWhat To Say, When To Say Itâ
System for Negotiating
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The CAMP System is the ethical negotiation system for CEOs, business owners, executives, entrepreneurs, and sales professionals.
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This program is built on 1000s of hours of in-the-trenches negotiation experience from our coaches, broken down and packaged into trainings, guides, templates, and practical checklists.
You can finally rely on a repeatable, step-by-step method to prepare and execute throughout the life of a negotiation to get more of what you want.Â
Taught by master coaches Todd Camp and Dave DeSantis, this self-paced course includes content shared exclusively with coaching clients.
When you apply what you've learned, you'll operate on a totally different level - with ease.Â

New Negotiation Behaviors
so you can ask the right questions, build trust, and get the information you need from the other party

The Skills to Create a Script
for every phase of the negotiation

Confidence Going Into Every Meeting
because youâll appreciate the value you bring to the table and are prepared for any situation that may come up

The Power to Say and Hear “No” Without Fear
and without reservation

See the System in Action
with case studies that break down the principles and behaviors learned in the course

THE CAMP SYSTEM OF NEGOTIATION consists of 8 learning modules of our proprietary, proven system that will teach you how to build agreements by consistently making better decisions.
You'll learn and practice all the principles, behaviors, and tools you need to prepare, execute, and debrief for any negotiation.
MODULE 1: THE REQUIREMENTS OF NEGOTIATION

The CAMP System of Negotiation starts with our definition of negotiation, which understands how people think and behave. Itâs not about making concessions or having power.
Itâs about principles and behaviors that keep you and your opponent safe and moving forward. In this module, youâll understand the foundation of our method and why it gets results for all parties at the table.
We’ll dive into:
- Introduction and the 6 Characteristics of Successful Negotiators
- Updates since Jim Camp's books Start With No
and No: The Only Negotiating System You Need for Work and Home - About Your Instructors Todd Camp and Dave DeSantis
We’ll start with these critical concepts:
- How to be an effective decision maker
- How to identify and focus on the real problems we can control rather than results we can't control
- How to set valid goals and objectives
- The power of a growth mindset vs. fixed mindset
MODULE 2: THE MINDSET OF A PROFESSIONAL NEGOTIATOR

In this module, weâll lay the foundation for what makes a successful negotiation - and what doesnât.Â
Before you enter into any negotiation, you'll write down specific information that we've determined is important and make sure there is alignment with your goals. Weâll also guide you through the decisions youâll need to be prepared for.
Weâll dive into:
- The 3 Myths and 2 Fears of Negotiation
- The 7 Principles and 8 Behaviors of the CAMP System
- Neediness: The Hurdle You Must Overcome
MODULE 3: NEGOTIATION IS EFFECTIVE DECISION MAKING

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Negotiations move forward decision by decision and thatâs why the CAMP System is a decision-based model.
Youâll learn the steps in the Decision Pathâ˘, as well as actions and behaviors you can use along the path that lead you closer to your goals. Along this path, âNoâ is the one decision that everyone understands, and that's why âNoâ is the safest decision.
Weâll help you get over your fear of âNoâ and what to do when you hear it.
Weâll dive into:
- The Definition of Negotiation
- The Decision Path
- The 4 Reasons People Say NoÂ
- How People Make Decisions, so you can clearly understand how to ethically influence people
- Saying âNoâ Scripts, so you always know what to say whether itâs in person, by phone, or by emailÂ
MODULE 4: YOUR NEGOTIATION PURPOSE AND WHAT TO FOCUS ON

After you are 100% clear on what your opponent wants and you are capable and willing to help them get it, you're on your way to getting the most value for yourself in any negotiation. We call this getting clear on the Negotiation Purpose.
Your opponentâs pain or opportunity is the driving force behind the decisions you and your respected opponent make in the negotiation. In this module, we will walk you through how to get to the heart of what the other party really wants. Then, you can create an offer that delivers on their desire, crushes any irrelevant objections and gets you more of what you deserve.Â
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Weâll dive into:
- The Negotiation Purpose
- How to Create a Negotiation Purpose Statement
- Negotiation Purpose Statement Examples
- Do's and Don'ts of Negotiation Purpose Statements
Module 5: THE POWER TOOLS OF THE CAMP SYSTEM

To effectively manage the negotiation process from start to finish, we teach you how to use the tools of the CAMP System. These tools help you understand what to say and how to say it before entering a negotiation event.Â
Committing to the System will make you feel confident and in control of emotional and unpredictable environments.
Weâll break down three important tools of our system, which you'll use throughout your negotiation process, and they will guide every step of every negotiation you'll ever be in. By the end of this module, youâll understand what information you will need and how to discover what's missing to move the negotiation forward.
Weâll dive into:
- Prepare, Execute, Debrief - Implementation of the CAMP System of Negotiation
- The 5 Stages of Negotiation and Why Checklists Work
- The Negotiation Bucket List, how to prepare for any negotiation
- The Negotiation Checklist, a tool that will help you effectively prepare what to say and how to say it for your next call, meeting, or other exchange throughout the process
- The Negotiation Log, the record of each Negotiation Event.Â
Module 6: NEGOTIATION BEHAVIORS: QUESTIONS

The most important behavior we have is the ability to formulate and ask questions. By asking questions and letting the other party explain, they're creating a vision inside their own mind.Â
This is what influences people.Â
Questions are the most effective way to build vision for the other party, and with no vision there is no decision.
Weâll dive into:
- The Power of What and How
- How to Build Vision
- Nurturing, Interrogative-Led Questions
- How to Formulate Questions to gather information
- How to Structure Questions that drives the other party to make decisions
Module 7: NEGOTIATION BEHAVIORS: HOW TO COMMUNICATE EFFECTIVELY

CAMPâs Negotiation Behaviors describe how to act, speak and manage your and the other partiesâ emotions during negotiations.
Weâll outline the key behaviors and communication tools that will help you create an environment of mutual respect and safety. By the end of this module, youâll feel prepared and confident going into any meeting, with techniques that will empower you to ask the right questions, say âNoâ without offending, and handle tough topics with grace.
Weâll dive into:
- How to Create a Safe Negotiation Environment
- 6 Communication BehaviorsÂ
- Reverse:Â answering a question with a question
- 3+:Â get more information by allowing the other party to expand upon what weâre talking about
- The Strip Line:Â how to control the emotional pendulum that can exist in a negotiationÂ
Module 8: PRACTICAL Case Study - HOW tO DISCOVER AND SOLVE THE REAL PROBLEMS THAT INFLUENCE HIGH RETURNS

In this section, we'll demonstrate the techniques of the CAMP System in a Case Study format, so the System can feel more natural to you.
Take advantage of someone else's real world situation and how they leveraged these principles top come out on top.
You'll get stronger ideas for adjusting your own negotiation process and style as you learn how these situations played out to serve the needs of both sides.
Weâll dive into:
- How to Discover the Real Problem of Each Negotiation Event
- How to Plan Internal and External Negotiation Events
- How to Construct Negotiation Purpose Statements that Keep You Safe and the Negotiation Moving Forward
- How to Negotiate with Difficult Adversaries
- How to Ask for Decisions vs. Compromising for the Sake of the Relationship
PLUS these bonuses when you join now

Live Q&A Sessions with Coaches Dave DeSantis and Todd Camp
During these 4 sessions, you can:
- Regularly meet with the CAMP Partners to deepen your negotiation mastery
- Share your challenges within an intimate, judgement-free small group.Â
- Get real-life recommendations on how to apply the System to your current situations
- With an every-other-week format, you don't have to rush your practice and have more time to learn at your own pace.Â
- Get responses live, or in writing if we run out of time
- Can't make the sessions? You'll have full access to the recordings in your dashboard



"Stop the Ghosting and Learn How to Write the Wake Up Call Email"Â
In this video lesson, Todd and Dave share the secret to getting a response from someone who's "ghosted" you, with a single email.
This is the same method we've coached our clients to use hundreds of times to reconnect with "cold" customers. Just recently, one of our clients implemented this method on a customer that had ghosted them for 3 months- and got a call back within 10 minutes! Then closed the deal in just under a week.

âGive Bad News, Earn More Trustâ
No one wants to give bad news, but sometimes you have to.
Learn the 5-step method that can help you avoid the stress and anxiety of needing to deliver bad news.
Our natural tendency of holding onto it and delaying the meeting only brings more internal stress and drains the trust that your respected opponent has in you.
Instead of burning bridges, use this method to build trust and earn credibility.Â



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Exclusive Access: Sales Prospecting Workshop Recording
from the Jim Camp Vault
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Experience firsthand a distinct session led by the esteemed negotiation maestro, Jim Camp. For the very first time, we're granting access to this invaluable workshop where Jim Camp elevates a team of sales professionals and sharpens their prospecting skills.Â
WHEW! THAT’S A LOT OF VALUE. NEED A RECAP?
HERE’S EVERYTHING INCLUDED IN THE
CAMP SYSTEM OF NEGOTIATION

PLUS these bonuses when you join now

Ready to unlock your potential and negotiate anything you want with confidence?
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Your experience in the CAMP System can start now!
- Just click the GET STARTED button below and you'll be taken to our secure checkout.
-After you register, you'll receive an email confirming your registration.
- Your email will include instructions on how to access your CAMP learning portal.
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 *PRODUCT DETAILS*
 The CAMP System of Negotiationâs Modules 1, 2 and 3 will be immediately available in your online coaching and learning portal after your full payment, or first partial payment. You will also be able to join in the first group coaching call bonus (or watch the recording.) Â
Modules 4 - 8, access to Bonus Coaching Calls 2-4, Bonus #2, #3 and #4, and other additions can be accessed after your 14 days after your purchase date, (when your money-back guarantee expires.)Â
The Program will be available online for 365 days starting when your first payment is made and only if all payments have been made. If payments are missed or stop during your payment plan, your access to all program content will end.Â
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REFUNDS
Clients may request a full refund within 14 days of their original date of purchase by contacting our support team at [email protected] and definitively requesting the full refund. We will NOT provide refunds after 14 days from the date of original purchase. On the 15th day, all payments are non-refundable, and you are responsible for full payment of the fees for the product, regardless of whether you complete the program.
If you request a refund within the 14 money-back guarantee period, you will lose access to all the content of the Program. This includes all modules, bonuses and coaching calls and recordings. Â
Please note:Â If you opted for a payment plan and you do not request a refund within 14 days, you are required by law to complete the remaining payments of your payment plan. We reserve the right to seek recovery of any monies remaining unpaid via our Collection Agency.Â
These and all other Terms and Conditions that apply to this purchase are can be found at Terms and Conditions.
Read our Privacy Policy here.
GET STARTED NOW
Choose Your Path to Negotiation Mastery
The CAMP System
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Learn the CAMP System from start to finish, with videos led by master coaches Todd Camp and Dave DeSantis.Â
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- The Requirements of Negotiation
- The Mindset of a Professional Negotiator
- Negotiation is Effective Decision Making
- Your Negotiation Purpose and What to Focus On
- Power Tools of the CAMP System
- Negotiation Behaviors : Questions
- Negotiation Behaviors: How to Communicate Effectively
- An Intensive Case Study
You'll also receive all the guides, templates and checklists previously only available to coaching clients
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Exclusive Bonuses to our Members:
- Live Q&A with Coaches Dave DeSantis and Todd Camp ($4,000 value!)
- "Stop the Ghosting and Learn How to Write the Wake Up Call Email" ($495 value)Â
- "Give Bad News, Earn More Trust" Script ($495 value)
- Sales Prospecting Workshop Recording from the Jim Camp Vault ($395 value)
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One-Time Payment ofÂ
$1999
Or
Six Monthly Payments ofÂ
$369
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GUARANTEE
We’re so sure that you’re going to feel like a new you that we’re even offering a 14-day Guarantee.

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You've Come This Far - Now Decide

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 If you're satisfied with your life now, say NO and leave this page, without looking back.
If you are ready to show up and commit your time, energy, money, and emotions to negotiate with confidence, move your career forward, and get more of what you want, click the get started button below.Â
Remember, you can try our program for 14 days at no risk (your purchase is backed by our 14-Day Guarantee)
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One-Time Payment ofÂ
$1999
Or